Expert Voices

Digitisation of small business – where to start?

On Wednesday 22nd July, The Mind Lab hosted an online info session ‘Digital Skills for your Small Business’. We were joined by Karna Luke from BNZ to share his insights on the challenges small businesses are facing in New Zealand today.

Highlights from Karna

Karna Luke is the General Manager of Growth and Performance at BNZ

  • Your first priority as a business, is to keep your staff employed and keep the business afloat
  • During lockdown, all your customers were digital – did you thrive? Or merely survive?
  • Look at restaurants and gyms as inspirational case studies for pivoting your business and still connecting with customers, and building digital communities.
  • Digitisation of business can seem like an overwhelming task, but a great place to start is with foundational digital skills
  • And remember, just because it’s digital, doesn’t mean it’s not personal

Learning The Mind Lab way

We’re big believers in learning by doing – attendees of the session got a glimpse of that with the two interactive activities. First, we used Answer Garden to input answers to the question “What is a digital skill that is important in your workplace/business?” and in real-time we were served a word cloud of most popular terms.

Check out the answers, are these the same for you?

Secondly, we used Padlet, a free online post-it tool for attendees to share their business, a business challenge they’re facing and interact with others.

Padlet is an online post-it tool perfect for collaborating with co-workers or suppliers

A good place to start – invest in your digital skills

Here at The Mind Lab, we run a short online course which is completed part-time over 7 weeks with just 1 or 2 sessions each week.

Learn alongside a community of like-minded business owners and managers with lots of hands-on experience with fun, useful digital tools and help set your business up for success.

This course is NZQA-accredited and graduates finish with a micro-credential to add to their CV and LinkedIn profile.

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